Scholars Community Newsletter Redesign

Check out the February 2012 College Park Scholars Community Newsletter, completely redesigned using InDesign! Be sure to read my feature articles on Scholars creating useful apps for students and the Scholars Alumni Club hosting a networking event.

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Latest College Park Scholars Newsletter

The September 2011 issue of the College Park Scholars Community Newsletter features two of my articles. The first, is a profile on a Scholars alumna who is currently running her own public relations firm. The second article tells students about all of the student groups and organizations within the living and learning program. I spoke with Scholars staff and students to find out how to get involved and leave your mark on the program!

The College Park Scholars Community Newsletter is a monthly publication that is sent out to all current and former Scholars, parents, faculty, and staff.

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Reflection on my analysis of CNN

Before I began analyzing CNN, I just assumed that its website was nearly perfect because it is one of the most prominent news organizations around. Once I started looking at the site from a more critical perspective, I found several ways in which the website can improve.

As I said in an earlier post, I feel that CNN can benefit from the use of new multimedia elements. It seems to rely on the print and video version of the story, without taking advantage of ways to expand on the story.

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CNN and its use of advertising

We have been told over and over again that advertising is one of the most lucrative ways for news organizations to make money. When advertisers began leaving newspapers to advertise online, the print industry felt the impact. It is clear that CNN is no different than any other large news organization and relies on advertising to make a profit.

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CNN takes full advantage of social media

CNN does a great job of utilizing social media on its site. Today, social networking is a vital method of exchanging and sharing news, and CNN is taking full advantage of this ever-growing trend.

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CNN website could benefit from new multimedia elements

The CNN website relies heavily on its video components, and this makes sense being that it is a broadcast news organization. As a broadcast journalism major, I enjoy watching the short news segments in order to get caught up on the top stories of the day. As I have become more acquainted with the different multimedia elements available to the online world of journalism, I have discovered the lack of these other elements on CNN’s website.

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CNN’s website design is clean and user-friendly

I chose to analyze CNN’s website because it is my go-to media outlet for news consumption. I am most familiar with its homepage, and know where to go for information on a specific event. Another reason I have come to rely on the organization is because of the website’s clean design.

CNN's homepage is organized and easy to navigate.

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New York Times profiles Tara Lipinski with online treatment

The New York Times article, “Prodigy’s Dream Has a Price,” lends itself to endless online opportunities. Profiling the life of Tara Lipinski, an amateur figure skater with Olympic dreams, the article could be supported by several visual elements on the Times website.

I would use the typical “news site” template for this piece which was written in 1994. It would include the print article, a value-added block, a photo gallery at the top of the page, and a link to an interactive graphic underneath the gallery.

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The Baltimore Sun takes print story to a new level on the Web

The Baltimore Sun’s “Recharging the Electric Car”  print story, takes up the majority of the front page of the business section. The Sun did a great job adding elements to the online version that added new information to the story. From the front page of the print article, readers are prompted to go to the Sun’s website to watch a video and read the Tech blog.

At the top of the online story, “Jumpstarting the electric car,” there is a video of a Sun reporter test driving the Chevrolet Volt. The reporter points out all of the components to the electric car, and describes the process of charging the car. Following the video is the same story, word-for-word, as the newspaper version.

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My Media Diary

Day One Day Two Day Three Day Four Day Five Conclusion

Thursday, February 17, 2011

Every morning, I receive the Washington Post’s headlines and columns. Today, one of the stories, “‘Club Wegman’s in Pr. George’s County: Smooth Jazz and smoother  pick up lines,” grabbed my attention as being an interesting feature story. I wondered why the reporter was referring to a grocery store as a night club? By clicking on the story, I was brought to the Post’s website. After finishing that story, I visited the homepage to get caught up on hard news.

Daily headlines sent to my e-mail from the Washington Post.

Later that afternoon, my friend posted a link to my Facebook wall from the CNN website. The link she posted was a fun story that CNN had done following Valentine’s Day on reporter insults caught on air. Always interested in CNN’s top stories for the day, I checked their website and read the two stories that were on the top of the page; one on the protests in Wisconsin and the other about supporters of the Libyan leader Moammar Gadhafi. I also checked on the headlines that were running under CNN’s “Latest News.”

Since I had to perform late at a Maryland basketball game, I had missed the evening news at 11 p.m. To get updated on what was taking place locally, I visited the main page of NBC Washington and scanned the top stories.

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